The 2024 Clio Entertainment award winners– recognized for creative excellence in entertainment marketing– were revealed tonight during a live ceremony hosted by comedian, writer and actor Joel Kim Booster at the Dolby Theatre in Hollywood. The competition, established in 1971, celebrates groundbreaking work created to promote titles across the entertainment spectrum.
“The entertainment business has undergone a lot of transformation this year and, as always, that shift is driven by innovation” said Paul K. Lee, Director of Clio Entertainment. “The Grand Clio Entertainment awards handed out tonight for work across television & streaming, theatrical, home entertainment and gaming, have shown that the community responsible for marketing the most far-reaching and creative entertainment properties will always find a way to push the boundaries and delight audiences, no matter what the challenge may be. It’s an incredible honor to celebrate their achievements.”
Below is a breakdown of the 2024 Grand Clio Entertainment Award winners by entry type.
TELEVISION AND STREAMING
- Television & Streaming: Audio Visual Campaign – “Wednesday’s Thing Becomes the Next Great Social Influencer” by Trailer Park Group for Netflix
- Television & Streaming: Audio Visual Craft – “Again” by AV Squad for Echo
- Television & Streaming: Branding Entertainment & Content – “RomCommerce” by Publicis Groupe for Walmart
- Television & Streaming: Design – “The World of Shōgun” by FX for Shōgun
- Television & Streaming: Experiential & Activation – “The F***ing Car” by Monks for Netflix
- Television & Streaming: Integrated Campaign – “House of the Dragon: All Must Choose” by HBO
- Television & Streaming: Key Art Campaign – “The Missing Jewels” by Jellyfish for Netflix
- Television & Streaming: Original Content – “Queen Charlotte: A Bridgerton Story” by Netflix
- Television & Streaming: Out of Home – “We Will Teach You How To Fear Again” by Netflix for 3 Body Problem
- Television & Streaming: Partnerships & Collaborations – “Live Like a Bridgerton” by Netflix
- Television & Streaming: Public Relations Campaign – “The Cruise Heist” by 404 São Paul for Netflix
- Television & Streaming: Social Media – “Queen Charlotte: A Bridgerton Story” by Netflix
- Television & Streaming: Special Shoot Spot – “Power” by FX for Shōgun
- Television & Streaming: Teaser – “Beware” by Motive for Disclaimer
- Television & Streaming: Trailer – “Daughters” by Netflix Creative Studio for Netflix
THEATRICAL
- Theatrical: Audio Visual Campaign – “Longlegs Audio Visual Campaign” by AV Squad for Longlegs
- Theatrical: Audio Visual Craft – “Dark” by AV Squad for Longlegs
- Theatrical: Integrated Campaign – “Longlegs Integrated Campaign” by NEON for Longlegs
- Theatrical: Partnerships & Collaborations: “The Cheeky Controller” by The Walt Disney Company for Deadpool & Wolverine / Xbox
- Theatrical: Spot – “Heartbeat” by AV Squad for Longlegs
- Theatrical: Teaser – “Dirty” by AV Squad for Longlegs
- Theatrical: Trailer – “Kneecap Redband Trailer” by Silk Factory for Curzon Film
GAMES
- Games: Design – “Brand Identity” by AKQA for Starfield
- Games: Experiential & Activations – “Rip in Reality” by BBDO New York for Meta
HOME ENTERTAINMENT
- Home Entertainment: Fan Engagement Campaign – “How We Helped Ghostface Go Big – In The Big City” by Armed Mind for Scream VI
- Home Entertainment: Social Media Campaign – “Social Campaign” by Okperfect for Dune
Additionally, Netflix was revealed as the Network of the Year, Activision / Blizzard scored Game Publisher of the Year, NEON took home Studio of the Year and AV SQUAD accepted honors for Agency of the Year.
Also in the show, Craig Murray – the Founder, Owner & Executive Chairman of Craig Murray Productions, CMP Entertainment Inc., and MOCEAN – was awarded the 2024 Clio Entertainment Lifetime Achievement Award for his instrumental role in the evolution of the modern motion picture marketing and creative advertising industries. Later, songwriter, actor, author, recovery advocate and ASCAP Chairman & President, Paul Williams received an Honorary Clio Music Award for his countless contributions to music in film and television. In a moving segment dedicated to highlighting the people and organizations in the industry that—through creativity and innovation—are driving meaningful social change in the entertainment business, Hollywood in Pixels’s Founder & President, Bettina Sherick, was awarded the 2024 Clio Entertainment Impact Award.
Snap Inc. Founder and CEO Evan Spiegel took the stage to announce the Snap x Clio Entertainment AR Specialty Award winner, an award created to highlight and celebrate creative use of Augmented Reality to stimulate and immerse users on Social Media and Digital platforms. FCB New York’s Alex Abrantes introduced the winners of the Michelob ULTRA Studios Powered by FCB New York Pitch Competition, which challenged the creative community to submit ideas fo